Triangle Trip

Clear was a good concept. Pay $199 for membership to quickly get through airport security. So what went wrong? (aside from not fixing issues highlighted by yours truly from a previous post). Below are the reasons:

1.  Clear was trying to be something they are not. Clear wanted to participate in TSA-related activities but didn’t have the authority to do the job. Clear couldn’t get you pass security any faster than a traveler with airline status because Clear personnel couldn’t perform screening like a TSA agent. Clear only allowed you to skip the first TSA checkpoint – the TSA person matching  your boarding pass against your driver license/ID. You still had to go through the same TSA scanners, take off your shoes, remove your belt, show liquids, etc. And you’d have to wait for the leisure travelers to get their acts together after the screening process to repack. So Clear probably saved you 2 minutes tops – not to mention you may lose a few minutes because the fingerprint authentication machine didn’t work properly.

2.  Too much talk (marketing) and no execution. I have been getting spammed by Clear since its inception. I was also  spammed as a Clear member to get other members to join Clear. I also see tons of Clear marketing people handing out flyers at airports where Clear operates (mostly JFK). What’s the point of handing out flyers at airports when most of the people there are either Clear customers already or will never pay $200 a year because they are vacationers. Spending all the money on ineffective marketing campaings as opposed to focusing on launching airports led to Clear’s failure (see my previous post regarding issues). All that money in the bank should have gone to launch LAX and other important airport hubs which can ultimately drive membership (aka: revenue). I had a Clear membership but couldn’t use it half the time because I am a frequent traveler out of one of the busiest airports in the world (LAX and ORD). What’s the benefit of being a Clear member when I can quickly get through Indianapolis airport security when there are no lines?

3.  Poor leadership and management. What’s the point of gathering all my personal data when it is not necessary? Why do I see 4 to 8 people at Clear kiosks when the registration process and check-in process should be easy and straight forward? I found the registration process to be extremely cumbersome and unnecessary. Clear did not need my fingerprints to validate my identity. I believe two government issued IDs is sufficient proof. Investment in the fingerprint and eye scanning machines were a waste of shareholder funds. Furthermore, it took two people to register me at SFO.

Instead of wasting all the money and closing up shop now, Clear had a perfect chance to save itself. All Clear management had to do was read Triangle Trip and my open letter to the US Homeland Security Chief and TSA (see post). We sincerely hope the airlines are reading our posts as they are important feedback to the industry. I am sure Clear will also be a business case study at some B-school down the road… here’s a free research paper for the kiddies!

Today I received this email from Clear:

At 11:00 p.m. PST today, Clear will cease operations. Clear’s parent company, Verified Identity Pass, Inc. has been unable to negotiate an agreement with its senior creditor to continue operations.

After today, Clear lanes will be unavailable.
Sincerely,
Clear Customer Support

Good riddance.  Clear was practically useless.  See Captain G’s post on this.  The best thing I got out of Clear was a free Gold membership to Regus, and that in itself isn’t all that great.  Good thing I didn’t pay for my Clear membership.

A follow up to the post of the worst airports in the US, here’s a list of the best airports in the US. We used the same evaluation criteria to come up with this list:

#5. Washington DC Reagan (DCA) – DCA is extremely easy to get in and out of since it is located in Arlington, VA and only 3 miles from DC . The DC Metro is linked to the airport and takes you right into DC after only a couple stops. The one bad thing about DCA is the curfew they impose on flights past 10pm. US Airways is the main carrier with other carriers like American and United flying primarily only to their hub cities. And if you are luckily enough you may run into your congressman.

#4. Las Vegas (LAS) – We are not rating LAS as a top 5 simply because it’s in Las Vegas and you can play Wheel of Fortune while you are waiting to board the plane. We truly believe LAS has a lot to offer and is quite efficient. Although there are no public transport from the Strip to LAS, it is quite convenient to find a cab in Vegas. Cabs do however need to take a big loop around the private airport to get to LAS. Rental car returns can be quite painful as the return facility is out of the way. Then again, why are you renting a car in Vegas?

The security lines are very efficient. They have a line dedicated to travelers with status. Once you pass security, you board a tram that comes every minute. It is super efficient. All terminals (1 to 4) have food courts and a wide variety of shops for you to spend more money. Flights out of Vegas are rarely delayed (can’t say that about coming in though). And if you were delayed, there is always time for you to head back to the casinos to make another withdrawal! You also can’t beat the slot machines right in front of the gates.

#3. Orange County (SNA) – Orange County’s snobby neighborhood imposes a curfew at 11PM meaning you may end up at LAX if your flight to SNA is delayed. Oh… the planes are also required to shut off their engines after take off. Aside from these two minor issues, SNA is the preferred airport in So Cal. Its short term and long parking facilities are within walking distance of the airport. The streets leading to SNA are very well organized, and traffic lights are synchronized. You can get to SNA from all major freeways and there’s now a toll road access (73). I am going to omit the public transportation part here since we’re dealing with So Cal…

The security lines at SNA are quite efficient. Once you pass security, the gates are right in front of you. Food selection is decent given the size of the airport. The airport is also extremely clean.

#2. Chicago O’Hare (ORD) – We need to give the city of Chicago a great deal of credit for its ability to connect an airport with the amount of traffic to a large city. Despite the flight volume and bad winter weather, ORD is very good at getting planes on and off the ground.  Not only do the United and American hub terminals offer great food, Terminal 2 which houses all the Hodge podge carriers at ORD has good selection as well. The terminals are also connected via a walkway which has food and art work. And the international terminal is relatively new.

It is also easy to get to ORD by public transit. The ‘L’ (elevated train) takes you from ORD directly to the loop for USD 2 – that’s cheaper than a cart for your luggage at JFK. To and from the city via the blue line is 45 minutes guaranteed.

Cab lines are very well organized at arrivals. To handle the Monday morning rush, ORD has police directing traffic at the departure ramps.

#1. San Francisco (SFO) – SFO is first by only a close margin. Transportation to and from SFO is awesome. There are tons of signs on the highway as you’re getting close to SFO. The stretch of 101 traffic by SFO is pretty light. You can get to and from the city to SFO via can for less than 30 minutes. BART (Bay Area Rapid Transit) takes you directly to the Terminals. It is only $3.50 one way to get you to SF and for $7 or so, BART can take you as far as Fremont. SFO’s tram system is also extremely fast and efficient. Trams connect long term parking and rental car facilities. If you don’t like the tram, you can always walk from terminal to terminal.

Food courts are abundant at SFO. All types of cuisines are available in the International terminal before you board. For domestic flights, you can find food courts once you have passed security. Security screening is also very efficient. United and American in Terminal 3 both have Status lines to separate the travel professionals from the rookies. Clear is also an alternative at SFO.

SFO does not have many delays. And if you are delayed, there are plenty of shops around for you to do window shopping or help out the economy 🙂   SFO also has updated art exihibits featuring from new technology to movies to wineries.  SFO

We welcome your feedback and counterpoints.

Statusmonger and Captain G