Triangle Trip

With the pending merger between Alaska Airlines and Virgin America, Alaska will be merging its Mileage Plan with Virgin America’s Elevate Frequent Flyer programs. Virgin America’s Elevate Points will be converted to Alaska Mileage Plan miles at a rate of 1.3 Mileage Plan miles per 1 Elevate point. Unlike previous airline frequent flyer program conversions where it’s 1:1, the Virgin to Alaska miles conversion will net you 30% more miles. Everyone should try to earn more Virgin Elevate Points before the merger of the two frequent flyer programs.

Given Alaska’s generosity, we also recommend you move your hotel points to Virgin America’s Elevate points. For example, transferring your Starwood (SPG) Starpoints to Virgin America Elevate points is 1 Starpoint for 1 Elevate Point. If you transferred 20,000 SPG Starpoints, SPG would give you another 5,000 points for the transfer. After transferring the SPG Starpoints to Virgin Elevate Points and the Alaska Virgin frequent flyer merger, you can net up to 63% bonus in Alaska miles. We highly recommend you execute the above strategy before the Alaska and Virgin America programs merge on January 9, 2017.

Here are two related articles you may also find interesting:

If you are not an Alaska Airlines frequent flyer or do not want to maintain too many airline accounts, did you know that you can bank your airline miles with SkyTeam and OneWorld partners!? Click here to find out.

Here’s an article on why we think hotel points are more valuable than airline miles.

“Earn 500 bonus Starpoints every night and an additional 5,000 every 10th night.”

Starwood Hotels (W Hotels, Westin, Sheraton) have been addressing the economic downturn with a strategy that I can only call a self-inflicted double whammy.  Because of falling demand, prices for a single night at Starwood properties have been falling.  While this is a normal business practice, what’s disconcerting is that at the same time, they are rolling out excessive point-earning incentives.

In exchange for short term solvency, they are guaranteeing a future “market correction.”  Will it be in the form of a bankrupt points program?  Will a Sheraton reward rise from 2,000 points to 10,000?   Will Westin rebrand as Le Meridien? For someone with a very generous balance of points, I’m downright worried.

If anything, SPG should be increasing their rates for this fairly inelastic market.  Yes, there are alternatives like video conferencing, but they’ll never replace the effectiveness of a face to face meeting.  On top of that, I’m guessing that SPG’s bread & butter business traveller is as greedy as I am.  The hotel stay is going to be reimbursed, so they’re not going to compromise their starpoints balance to save $20 a night by moving over to the Hilton.

I don’t care how bad the economy is, any self-respecting consultant won’t be found at a La Quinta.  What’s next?  Online coupons?

-Terminal D