Triangle Trip

Marriott has been offering a promotion (click here for the link to Marriott’s Triple Summer Miles promotion) where you could earn triple miles on Delta or Northwest from June 1, 2009 to August 31, 2009. For those unfamiliar with the standard Marriott reward offering, you can choose to earn either 10 Marriott points or 2 Delta miles for each US dollar spent at a Marriott. If you sign up for this particular deal, you would earn 3x the standard Delta SkyMiles – 6 miles for every dollar spent.

My initial reaction was that this promotion is a no brainer, but, of course, the tradeoff between hotel points and airline miles can be considered more of an art than a science. For instance, a person that uses Marriott points for stays at Marriott hotels would view the trade off differently than a person who is accrues Delta SkyMiles for free flights. I personally avoid Marriott hotels unless there’s truly nothing better in the area where I’m vacationing; I will save the Marriott bashing for a separate post. Nevertheless, in an attempt to determine whether Marriott Points or Delta SkyMiles are more valuable, let’s set aside personal preferences.

To make this decision more of a science, let’s take a common item that can be purchased with points or miles – say an iPod Touch (16GB). Based on a calculated spending level (how much actual cash you need to spend at the Marriott to get the iPod) and an assumed price of the product, a cash back equivalent (CBE) can be determined. The reward offering that results in the highest CBE is the better deal. As you can see from the table below, this methodology suggest that the 3x Delta miles promotion offers the highest CBE at 3.01%. The results also show that without the 3x promotion, the Marriott points are more valuable at a 2.62% vs 1.00% CBE.

When no promotions are involved, you may want to check out Captain G’s perspective on airline miles vs hotel points.

Similar to the airline offers, Marriott launched a fast track to Elite status program that goes from May 11, 2009 to June 26, 2009. You will receive double credit for each night at a Marriott. Here’s the link to register. It is hard to get Elite status at Marriott because Marriott Rewards do not count stays + nights. You can only achieve Elite status with actual nights – so checking in and out of Marriott hotels throughout the week will not get you Elite status faster.

To earn Marriott Platinum status, you will need to have 75 nights. Marriott’s current fast track to Elite status offer goes on for 7 weeks. If you are a weekly traveler with 4 nights per week, you will get 28 to 30 nights during this promotion period. With double nights, you will have 60 Marriott Reward nights — that will leave you 15 short of Platinum status. I don’t think this fast track to Elite status is worth it unless you have already been staying at a Marriott or are committed to staying at Marriott for the rest of the year.

From the promotion link, I also noticed Marriott has implemented Elite Rollover Nights. If I understand the term correctly, every additional night after the 75th night will count toward next year’s status. This would be a huge differentiator against SPG, Hilton and Hyatt. The hardest part is still getting 75 actual nights.

I’ve been Marriott Platinum Elite since middle of 2005.  However in 2007 I only had something like 40 nights but they gave me Platinum status for 2008.  I thought it was some kind of fluke.  One needs 75 nights to maintain or become Platinum status with Marriott, possibly the toughest hotel status to gain.  In 2008 I had even less, 28 nights to be exact.  But lo and behold, I received my 2009 Marriott Platinum Membership card in the mail the other day.  Can someone explain this to me?  I’m not complaining though.  I just hope they don’t fix this glitch in their system.