Triangle Trip

As you all know, United has been charging non-Premier customers to sit in Economy Plus seats with extra legroom. United has now considered exit row seats as a part of Economy Plus even thought larger planes’ exit rows are not in the Economy Plus seating area. I was recently on a United flight from Newark to San Francisco and was seated in the exit row aisle seat after Economy Plus. The entire exit row was empty by the time the plane cabin doors were closed. Soon after take off, two passengers moved to the exit row aisle and middle seats adjacent to my seat. The flight attendant went to the couple told the couple to return to their seats as the exit row seats require additional payment.

Caveat Emptor!  If you are planning to pay for an exit row seat, you should be aware that some of the exit row window seats on larger planes has a limited legroom because the emergency exit slide protrudes into the leg space. An example is United’s Boeing 747-400 planes’ seat numbers 33A and 33K. Everyone should check with Seat Guru before purchasing an exit row seat or you’ll end up paying extra for a seat like the picture below.

I have been at least a Premier Executive for United since 1998 – was Premier Exec 1K four times. After 11 years of being a Premier Executive, I was about 8,000 miles short of making status for 2009. Instead of downgrading me from Premier Exec to Premier (or even the ghetto Premier Associate status), UAL sent me an email telling me how I can buy 8,000 more miles to be a Premier member again.

What ever happened to customer loyalty or even customer retention in this down economy? Perhaps this is why I have switched my allegiance to other airlines. There’s only so much abuse you can take from an airline when they show you no loyalty or service. UAL needs to learn from Marriott – look at Statusmonger’s post from earlier this year.

Most United Premier members from 2008 who didn’t qualified for 2009 Premier levels probably received an email from United asking for the following:

• $350 to be a Premier Associate (a sellout scheme created by United)
• If you fly 7,000 actual miles within 90 days, UAL will promote you to Premier
• If you fly 15,000 actual miles within 90 days, UAL will promote you to Premier Exec

As a frequent flyer, I believe you can achieve status if you just go about your business. Paying for status is not a best practice. If you read enough of our posts, you will see tons of ways to get status quick and tips to improve your travel experience.

I have the following gripes with UAL’s most recent pitch to pimp out status:

1. Premier Associate is purely a desparation to get more money from passengers. $350 for 90 days is not a good deal. I believe you can get a Premier Associate membership for $400 that can last a calendar year.
2. The latest pitch to extract $350 from 2008 Premier members devalues the Premier status. It is a kick in the face to the 2009 Premier members who have truly earned their status by flying on UAL in 2008. Essentially what UAL is saying is:  15,000 miles + $350 in present terms = flying 50,000 in 2008 which could have been worth $10,000 as you were on the plane at least 25 times at around $400 a ticket.
3. United also tries to sell you seats in the Premier zone when you check-in which is a “sell out” move. Now they are trying to make you pay for “bonus” miles when you check-in to speed up your qualification.

I have over 700,000 actual flight miles on UAL. The recent tactics  implemented by UAL not only devalues everyone’s status, it also makes me ashamed to be affiliated with them.

What’s next for UAL?  … charging me for the floatation cushion on a 1970s aircraft?