Triangle Trip

While I rarely fill out surveys, I recently completed one for Starwood Preferred Guests; it asked many leading questions that strongly implied:

1.  SPG will be implementing rollover nights – if you’ve already achieved status this calendar year, the extra stays/nights will be applied toward next year’s status. This is in response to Marriott’s Elite Rollover Nights program. SPG will probably roll this out in October.

2.  If SPG doesn’t implement Rollover Nights, they will definitely be implementing some kind of point acceleration program, again sometime in October. They typically do this every year.

3.  SPG may remove the 500 point bonus reward for Platinum members. Currently, when SPG Platinum members check in, they can choose one of three rewards: an extra 500 points added to their account, a $10 credit for the minibar, or a free movie. The leading questions on the survey led me to believe they may take away the 500 bonus points.

Without the 500 point bonus reward program, there is no real incentive to be, or become a Platinum status SPG. Platinum and Gold members accrue the same amount of bonus points and get access to the SPG Club Lounges where available. The 500 bonus points you get at check-in as a Platinum member gives you 1/6 of the way to earning a free night at a category 1 hotel (3000 points per night for week days and 2000 points for weekends). I really hope SPG doesn’t take away the 500 bonus point reward program; otherwise, or I’ll have to consider another chain.

Hilton’s latest promotion is aweak attempt to match Starwood’s (SPG) 500 points per night bonus promotion. SPG was offering 500 extra points per night for stays from January 7 to April 30, 2009 – here’s the link in case you haven’t registered. Hilton’s latest offer of 1,000 points per night will go from April 13 to June 30, 2009 – here’s the link to the Hilton offer.

Why is the Hilton 1,000 night bonus offer weak? Here are the reasons:

1.  Point for Point value – Assuming you do not have status at either chain, SPG’s offer is much sweeter. You get one point for every dollar spent at a Starwood Hotel. The 500 bonus points can be viewed as $500 of your total spent. Hilton gives you 10 points for every dollar spent at a Hilton property. Hilton’s 1,000 bonus points are only worth $100 compared to SPG’s $500 value per night.

2.  Length of Promotion – SPG’s 500 bonus points per night went on for 3+ months vs. Hilton’s 2.5 month promotion.

I am going to be staying with SPG for the rest of the month to finish out the 500 bonus nights. The added bonus is I will make SPG Platinum for 2010!