Triangle Trip

If you are a Starwood Platinum member you have one of the best free tools out there at your disposal: The Platinum Concierge.

• Need tickets to a Broadway show?
• Need the name of a restaurant in South Beach Miami and have someone book it for you?
• Forgot to cancel a Starwood reservation and got charged a penalty?
• Need to get a room when the hotel is sold out?
• Need to escalate an issue you have with a hotel like bad service or being charged for goods inside the room?

I’ve used the Starwood Platinum Concierge service to find resolutions to all of these. The Platinum Concierge number is: 888-625-4991. Starwood’s excellent and responsive customer service makes them my favorite hotel loyalty program.

Following up to my previous post regarding depreciation of airline mile, I am sure you have seen tons of posts about which is the best credit card to earn airline miles or hotel points or getting cash back. Since 2006, airlines have adjusted blackout dates, limited the number of seats available for redemption and increased the number of miles required for a free ticket. Furthermore, most airlines are charging customers for ticket redemption. For example, I had to pay $150 plus 60,000 miles to redeem a ticket on Delta with less than a week advance booking. If you use the old method of one penny (USD 0.01 per mile), my ticket cost me $750 ($150 + $600). In addition, I had to pay for taxes and fuel surcharge. Despite the fact that my ticket was a last minute purchase and would have been around the same price, I don’t think airline miles are as valuable compared to hotel point.

Hotels unlike airlines have relaxed their redemption policies. Many hotels have adjusted their redemption requirements for 2009. Starwood never had blackout dates which makes them one of the best hotel programs. Marriott recently jumped on the same bandwagon by eliminating blackout dates. Since January 2009, hotels have been on a promotion spree and issuing bonus points to loyal customers. Starwood and Hyatt properties have multiple generous bonus offers that goes on to mid-April. Hotels also have generous cancellation policies. Here are the promotions:  Hyatt and Starwood. Most hotels allow you to book a room and cancel on the same day before 6PM without any penalties. Airlines however charges you a fee to redeposit miles.

If you are a frequent travel to international destinations like myself, hotel points will come in very handy. Most American hotels in international destinations are clean compared to local hotel chains – i.e., Thistle in the UK can be great if it’s new or a hole in the wall if it’s in an old building. American hotels are also consistent with service and generally cost more. Redeeming hotel points at international destinations gives you the best bang for the buck. You can always find a cheap fare to London (i.e., American and United has $200 round trip fares almost every week) but you will rarely find a hotel deal at a Marriott or Hyatt in central London.

In summary, we recommend banking hotel points which is going up in value vs. banking airline miles that is facing inflation pressure. The more airline miles you have with an airline, the more money you will end up spending on them.

I have been using (Fly) Clear since mid-January 2009. My Clear membership has saved me on a couple of last minute to the airport, high blood pressure runs to the gate. The ability to skip the amateurs at the TSA security line is wonderful but it is not worth $199 per year. I was fortunate enough to get this year’s membership for free thanks to Starwood. Here are the reason why $199 is not worth it for any traveler:

1.  Clear is not available in major cities/airports – take a look at this list. How can Clear expect me or anyone to invest in them if they are not in the US’s #2, #3 and #4 cities. As a frequent commuter in and out of LAX, Clear is no where to be found. I have seen “coming soon” signs forever. Below is the latest screenshot from Clear’s website stating it will be at LAX by winter 2009.

Clear is also not in Chicago or Houston or Dallas which are huge hubs. I can use Clear to get into Candlestick Park but I cannot use it to get through LAX, ORD or DFW security. If I may also add that LAX TSA checkpoint is the worst in the nation. LAX security has limited space available to unpack your personal items before the checkpoint and repack your items after screening. LAX is also a top 5 worst airport in the US.

2.  Clear registration requires me to provide all sorts of personal data in exchange for skipping a line. Who are these people fooling? When I use Clear, the agent still requires me to show him/her my Clear ID and match me up against my fingerprint (for some, their retina). What’s the point of giving Clear my fingerprint when I have to provide an ID. Shouldn’t my fingerprint be tied to my ID?

3.  When you have airline status, skipping the TSA security line does not really help you much. The $199 membership fee is just too steep for business travelers with status. $199 a year definitely does not make sense for the casual travel. However, if Clear partners with the airlines to offer the following benefits to travelers without status: priority boarding, waiving baggage fee or getting a slightly better seat. Now that is a true value proposition. $199 per year to skip someone once awhile is just not worth it.

4.  Increase customer loyalty to gain adoption. I have not seen any referral programs or benefits for me to renew my membership. After what I have pointed out so far, I see no incentive for me to renew my membership when it ends this December.

We have just provided a month worth of free consulting to the Clear team via this post. I look forward to hearing from Clear management as this post can potentially save their company and jobs.